Local SEO and You

 

The ability to find any kind of business in a small area is a simple Google search away. Whether it be within 5 miles to 25 miles a business will pop up for mostly anyones needs. This is where your business comes into play, because if you aren’t one of those businesses popping up in the search than you are losing business. It’s that simple. So this is a list for you to see why you should care about local search engine optimization and how it affects your business.

1. Search Engine Savvy

Google has recently implemented a program called local intent. Which positions local companies prominently for search results. For instance when someone types in pizza it is usually meant for someone looking for a local pizza shop not someone looking up the definition of pizza. Even though that is fascinating and all, Google knows differently then it used to. So if you are a local pizza shop you should consider getting SEO optimized in order to be high on the search results whenever pizza is searched in your area. Using keywords that represent your business will help the process of getting people to your store.

2. Smart Phones and Local Search

Smart phone give the ability for the user to search anything at their fingertips, whenever, wherever. This seems obvious but when it comes to searching for local businesses, mobile phones dominate the searches. And you need to understand this. It can make or break you as a local business when you don’t appear on search engines. How can you optimize for you local business on mobile? First and foremost you need to put up a name, address, and phone number. Putting up this tiny amount of information gives some presence on the internet and will at least give you visibility for those out and about to consider.

3. Competitors

You may not be up on the most recent trends in internet searches, but you can guarantee your competitors are. While you may have an established local business with great word of mouth and a reputation, your competitor may be a new upstart that somehow is stealing your business away from you. Do you know why? Because they have taken advantage of SEO and use the web to their advantage they’re the new kid on the block. If you want to stay ahead of the competition you should combine all of the classic methods of advertising and the power of SEO.

4. Online Reviews.

Online reviews are very important and work on a couple different levels for local businesses. For one, local businesses can lose a lot of customers if a few people give them a bad review. If out of 5 stars you have a 2.5 how likely do you think someone will go to you with their business if there are numerous others in better standing than you? Having satisfied customers leave reviews will encourage people to try out your business and they generally trust positive reviews when taking a new chance with a business. But it also impacts how you will be brought up on Google. Companies that have more reviews will gain higher search rankings than ones without them. Which if you haven’t realized by now, is huge. So if you provide great service and believe people trust that, ask them to review your business to help out.

When going through the process it might be confusing at first and don’t be afraid to ask for help. If you are a local business that needs a boost there are companies willing to help and have a wide range of expertise to help facilitate this, and now is your chance to check out how efficient local searches are. Just type in Bucks Digital and you get a plethora of options and different services that can help you with the process. Local SEO companies like Bucks digital will be able to boost your search rankings and give you a successful marketing campaign. When it comes to your business, can you afford to miss out on the unlimited potential of SEO?

Businesses and Tax Season

Owning a business, whether large or small, can be a very rewarding endeavor but it can also be very stressful. One of these stresses will probably result from taxes at some point in the year. This is however one of the things that you have to be able to handle when owning and operating a business. So instead of dreading it you should take the time to educate yourself and prepare for it, since it will come every year no matter what. And if you gain an understanding and knowledge of what you need to do it will free up time for you to focus on the other aspects of your business that help it grow.

Following this list will help you minimize the amount of stress and hopefully provide some sage advice to follow in preparation for the tax season.

1. Get started!

Last year you might have found yourself a little flustered, overwhelmed, or confused. If you get started as early as possible you can make time commitments everyday instead of cramming all of your tax preparation, organization, and filing all in one day or one weekend. This tip can save you from being stressed out which inevitably leads to mistakes.

2.Get organized!

Do you know where the receipt is from June 12th? How about August 10th? If you have to go rifling through a box of receipts and business transactions from the entire year you might find a few are missing or lost. This is why shoeboxes, bins, and physical storage systems are not the best way to keep receipts. While it is smart to keep physical backups of your expenses and bills an electronic organization system is theist way to access files quickly and efficiently.

3. Use an accountant

Accountant are experts in their field, their very complicated and confusing field. Using an advisor will help you plan properly and be able to guide you throughout the tax season. This doesn’t have to start with the weeks or months before tax season, it can be an all year round partnership. This way you can have someone who will give you advice if you ever find yourself in trouble or unsure of a transaction and how it affects your business.

4. File taxes online

This is where using an accountant helps. For small business owners the taxes that come with that title can be very confusing. If you file online, which in some states it’s the law, you can use their knowledge of tax requirements for small businesses and what exactly needs to be filed online without any oversights.

5. Don’t be late

Make sure that you do not miss the deadline for filing taxes. Preparing and organization will help you out here as you gear up to turn in taxes. If for some reason you forget to turn them in or you are not prepared enough to turn them in you can face some serious penalties from them IRS. This step is a culmination of everything we’ve covered and will be easier if you follow the steps.

Direct Mail Campaigns?

More like direct mail campaigns!

Direct mailing campaigns are alive and doing very well. I know you’re probably skeptical but its true. There has been a resurgence in these type of campaigns because the return that businesses are seeing is unmistakable. This includes big and small businesses alike.

Direct mailing campaigns can be very effective for your business to get widespread notice to many potential clients and customers. While it seems dated since the surge of social media and email campaigns, this classic way to engage customers can be very beneficial for your business. You may be asking yourself why you should do a direct mail campaign and hopefully I can give you a better idea of why you could benefit from it.

Benefits of good Ole Snail Mail

It’s cheaper. Strange right? With the price of paper and postage it would seem more expensive than most other things, especially email, but that’s not the case. Direct mailing lists are the lowest cost-per-lead campaign that you can do. With the amount coming to out to around $51.00. And not only are they the cheapest campaign but they also offer a higher conversion rate than others. the reason stems from the very basis of these types of campaigns.

Direct mailing is one of the best ways to get your business out into the hands of potential clients. With direct mailing you can target a specific audience that you pick from a mailing list. Demographics will help steer you in the right direction when you choose to do a direct mailing camping. and since the mailing list vendors have been around for decades you will be able to precisely pick who and where your business get’s coverage.

Knowing your audience is critical for any business but knowing your business for direct mailing lists will boost your business up. The ability to target them, get them to open the letter, and have them become a valued client will be pivotal to your success.

You can test out different offers and see what appeals to your particular client. After a few rounds of direct mailers you will know exactly what you need to say, offer, and who it is appealing to. This will help you understand your demographic more too. Two bonuses.

Once you understand who wants what and what works for them you can repeatedly mail to them. Congratulation you just made loyal customers and we all know that a loyal customer is cheaper and more willing to spend then a new one. That doesn’t mean you can’t experiment and test new markets but now you understand you have a reliable base.

Once you have that customer base you can begin selling directly through the mail. Giving special offers makes customers feel more affinity towards your business and giving them a unique code for free shipping or a percent off is a nice benefit of being a loyal customer.

You gain a perspective from the customers that you are sending mail to. You can essentially poll your clients and see what works and what they would be interested from your company. So now with a reliable customers base you have created a research and development team that can perhaps grow your business. Just don’t forget to reward them.

Six Reasons Why You Should Hire Daniel Leiser

Hi, my name is Daniel Leiser and I am a writer. Nice to meet you!

Let’s start off with this though, call me Dan. Daniel Leiser is great and all but Dan Leiser is a little shorter and a little sweeter.

Now that that’s over with let’s get to the good part. I’m going to give you a list of six reasons why you should hire me to write for your company. Why six? Why not? Five seems overused but seven ate nine and that’s just not something I want to be a part of.

One

I bring with me a plethora of experience as a writer that gives you the ability to throw me in the mixer with many types of companies. This includes companies that may be car brands, pet products, technology and all of it’s many facets, and even jacuzzi brands. I’ve been around the block in my short time as a freelance writer and utilizing those experiences I’ll be able to craft content specific to your need.

Two

While some might look at my >2 of experience as a bad thing or not worth the time I think it can work to your advantage. You see I have a voice that can mend, mesh, and merge with any of your brands or clients while still remaining informative and engaging. And in the internet age and micro attention spans doesn’t it help to have someone who can cater to those type of audiences? I’ll be able to come into your company, adapt the voice you need, and perform well.

Three

I can adapt, meaning if you want long form articles, throw ‘em at me! You want blogs, products descriptions or articles that meet anywhere from 90-900 words, well you guessed it throw them my way. This is because I am always curious and interested in learning something new and sharing that with others.

Four

A strong work ethic. I won’t leave until the job is done. Whether you need me to come in early, stay late, or work on weekends I’m there. It will keep me up at night if I think I didn’t complete the task.

Five

While a history background might seem like a strange one to consider let me calm your nerves. They preach a few things in every class. First, they taught us how to write. Second, they taught us how to analyze and think critically about a text. Third, they taught us how to research and gather all of the facts to make the most informed decision. And if you are here that last one applies to you, doesn’t it? You see those three things were hammered into our heads in every class we took in the history department. So while you may have been questioning what a person with a degree in history can bring to your organization hopefully you can see more fully now.

And as a little bonus they made us do a ton of group projects, so being a team player comes with the package.

Six

I have experience in SEO through two different streams. The first being a brief run as an E-commerce business owner. And while I can admit it wasn’t successful as a whole it taught me a great deal. As it was my first run in with SEO as someone who was attempting to benefit from it. I found ways that garnered consistent views, clicks, and purchases. While they were modest they were nevertheless successful.

The second stream was/is in freelance writing. Clients will give me a list of requirements and I then implement them as well as use my knowledge to improve them. And I like to think I have been successful with that as a consistent stream of clients means something, right?

There. 6 reasons you should highly consider hiring me as a writer for your company. If those aren’t enough then shoot me an email and let’s figure some more reasons why you should.

My email is Daniel.p.leiser@gmail.com. I look forward to hearing from you and can’t wait to talk about any opportunity you have for me.